The brief type: Cornerstone night stands stocks and provides high quality men’s room toiletry materials to 170,000+ customers within the U.K. Its shaving products, cosmetic line, hair-loss treatment options, and subscription bins give guys a chance to update their early morning routines and bridegroom by themselves to look and feel their finest. If you should be looking for a special present for a boyfriend, partner, daddy, or sibling, you’ll scan Cornerstone’s personalized razor handles and deluxe gift cartons for some ideas.
My personal date and I have been online dating for only two months when his birthday loomed regarding diary. He stated I didn’t need to get him anything, but i needed showing that I cared. Therefore I searched the online world for something useful, enjoyable, and personal. After rejecting polo tops and bottles of cologne, I finally decided on a shaving equipment.
I understood from up-close experience that shaving often irritated my sweetheart’s epidermis, and he struggled to help keep their face silky smooth. We offered him one or two premium items to produce his everyday shaving routine much easier to control, and now we both reaped the huge benefits.
U.K. business owner Oliver Bridge created Cornerstone in 2014 to guide males and provide them the shaving and skincare services and products to take care of by themselves on a brand new amount. The corporation centers on men’s comfort, wellness, and reassurance.
Over time, Cornerstone provides expanded the line to add every little thing males need to take proper care of themselves and make a clear beginning to the day. Their on the web racks feature deodorant, hair-loss treatment options, moisturizer, multi-vitamins, mouthwash, as well as condoms. Foundation operates off a membership model, so people can customize a delivery routine and restock their favorite products month after month or year after year.
Cornerstone features delivered over 1 million sales up until now in 2010, plus the crowdfunded organization provides elevated above £8 million.
Vivien Hinds, the PR individual for Cornerstone, said their typical buyer is actually a “busy working man who willnot have time and energy to go to the shop.” These males range in age from 18 to 65, plus they enjoy having an excellent solution like Cornerstone behind them.
The blissful luxury present container Can fulfill All Shaving Needs
The Cornerstone group places many thought and energy inside products. They’ve created cosmetic products that are vegan-friendly and cruelty-free, as well as’ve produced shaving registration boxes making it more relaxing for males to keep their restroom cabinets stocked with all the correct materials.
Based on Vivien, 92percent of customers are males, and 8percent are women that are buying on their own or on the behalf of the guys in their physical lives.
The blissful luxury Gift Set is among Cornerstone’s most widely used products, specifically all over vacation trips. The package consists of a customized chrome shaver handle, 6 German engineered shaver blades, pre-shave scrub, and various other delicate cosmetic services and products. The present set comes with a voucher for a discount regarding the client’s basic registration order. By doing this, the present isn’t only a one-time thing because it can motivate a fresh daily hygiene regimen.
The Cornerstone subscription is simple to manage on the web. Consumers can customize the time and services and products to suit their demands, preferences, and schedules.
“You never have to worry about switching your own strategy or not having enough material or nipping out to the shop,” Vivien said. “it is possible to totally customize it to yourself which just makes situations a lot easier for the users.”
Whether you’re providing the guy a completely stocked registration field or a razor handle along with his initials about it, you can search Cornerstone’s products for innovative and effective ways to pamper your self or the man. The fully stocked registration bins, individualized shaver manages, and quality skincare products set individual comfort very first.
Design From affiliate Feedback to establish New Products
Cornerstone features over 170,000 users. These people make use of foundation services and products frequently and provide useful comments on the group. The company prides alone on getting people-powered â after all, it got the begin through crowdfunding â also it incorporates comments from customers into their creation process.
Since the staff aims to launch new pharmaceutical items, it hinges on their members to let all of them know very well what course to simply take and what kinds of products will resonate with their customer base.
“we completely love the corporation. First-class products and customer support is actually second to none.” â Trustpilot writeup on foundation
“We utilize all of our people to try new products before we start all of them,” Vivian revealed. “So, we know when we perform produce the final item, we’re creating something that our very own customers wish â not what we want and other men and women want. Its completely member-focused.”
Many Facebook ratings echo the satisfaction constructed into these products. “products are brilliant,” stated Stephen A. “i am proud to say I’m part of the Cornerstone customers, and I’ll be purchasing more of their products or services in my own next box!”
Another Twitter customer mentioned Cornerstone’s razor is actually their all-time favorite. “I’ve been shaving for 32 years, and I also can rather confidently say, without any concern, your shave utilizing the foundation was actually by far the most comfortable and satisfying shave I’ve ever had,” he said. “i am completely happy with my option, a choice well-made, albeit any I wish I would made way back when.”
Also, 74percent of Trustpilot ratings price Cornerstone as excellent, and another 15% say they can be fantastic. “Thus refreshing having a business that appreciates customer service,” John composed. “Please keep it up, Cornerstone, and you may have our business for quite a while.”
Early in the day this season, Cornerstone established treatment options for erection dysfunction and hair thinning. Seeking to the near future, the group intentions to consistently help guys around the world by more broadening their range of health insurance and health services and products for men.
Foundation at this time has its own projects in the offing, yet it continues to hear consumers to build brand-new tactics and excitement. “We utilize our members’ comments each step from the means,” Vivien told all of us. “We listen, we adjust, and we also leave users feeling heard and valued.”
A People-Powered business Based in main London
Oliver Bridge started Cornerstone in July 2014 because he wished to create men’s morning shaving program a reduced amount of a pain. He sat down at their kitchen table and developed a plan receive top-notch skin-care and shaving services and products into the fingers regarding the busy Londoner.
Because of the power of crowdsourcing, their business became rapidly and turned into the most prominent and recognized self-care product vendors from inside the U.K.
Now, Cornerstone has actually a team of 24 passionate and vibrant individuals who are passionate about their objective.
“its outstanding company to work for,” Vivien informed united states. “we are people-powered, so we have a fantastic customer service team and fantastic fuel.”
Vivien worked at Cornerstone for nearly 3 years, and she stated she loves the work-hard, play-hard society in the organization. Foundation organizes social events, including once a week delighted many hours and mini-golf competitions that get everyone laughing and having a lot of fun within back hrs.
Team members experience the mobility setting unique hours and work from home occasionally. There is no hierarchical administration program. As an alternative, people are dependable to get their work completed.
The office maintains an agreeable environment with songs playing in the background while everybody operates in the open layout. Sometimes the company brings in steak lunches or any other goodies to enhance spirits. During significant recreations competitions, the Cornerstone group will require their particular laptops into the kitchen, arranged a projector, watching the match even though they work.
“its a truly fantastic culture and atmosphere to stay in,” Vivien mentioned. “Because we are reasonably little, you will find the influence and just how your projects assists the organization. Most people are known with regards to their persistence too.”
Cornerstone Delivers high quality items your Door
Sometimes it can be difficult to get an excellent gift for an important various other. If you wish to think outside the polo-shirt box and provide him anything he will use every day, you should consider ordering Cornerstone registration field regarding unique man into your life.
A Cornerstone shaving system is actually a great present since it allows guys to boost their particular shaving encounters. My personal date appreciated my initiatives to pamper him on their birthday celebration, and he began using pre-shave and aftershave products to soothe razor burn from his skin. In a few days, the guy appeared better, smelled better, and believed much better.
Foundation provides a range of luxury toiletry what to assist guys look their best to their after that night out. Regarding top quality cosmetic, the corporation provides the products.
“a large focus for us is making certain our people are content,” Vivien mentioned. “nowadays individuals are so busy, therefore we would whatever we could which will make their own live easier by automating the bathroom for men, whilst continuing to develop top-quality services and products.”